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Marshall McLuhan Understanding Media

..the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word. uses of such media are as diverse as they are ineffectual in shaping the form of human association. Indeed, it is only too typical that the content of any medium blinds us to the character of the medium. It is only today that industries have become aware of the various kinds of business in which they are engaged. When IBM discovered that i Originally published in 1964, Marshall McLuhan's examination of the media and the implication of it for the future at best can be considered ahead of its time. The book, which examines how.. McLuhan, Marshall. 2003 (1974). Understanding Media: The Extensions of Man.Edited by W. Terrence Gordon. Critical Edition. Berkeley, CA: Gingko Press MARSHALL McLUHAN UNDERSTANDING MEDIA, THE EXTENSIONS OF MAN ROUTLEDGE, LONDON - 1964. Television:The tactile mosaic mesh of the TV image compels so much active participation on the part of the viewer that he develops a nostalgia for pre-consumer ways and days. That was definitely before 1968, and even so in the USA that was definitely an idealized.

Lob der Medien: Marshall McLuhans Lobrede Understanding Media Jana Mangold Understanding Media ist vielfach für seinen Mangel an wissenschaftlicher Vorgehens - weise gescholten worden. Der Aufsatz unternimmt es, die stilistischen und formalen Grundlagen dieses Klassikers der Medientheorie näher zu bestimmen. Darau verbal ad or name. This fact, characteristic of all media, means that the content of any medium is always another medium. The content of writing is speech, just as the written word is the content of print, and print is the content of the telegraph. If it is asked, What is the content of speech?, it is necessary to say, It is an actual process o Marshall McLuhan's Understanding Media: The Extensions of Man was a major work that helped start the field of New Media, which seeks to create ways of linking visual, auditory and functional design with other arts and sciences

Understanding Media: The Extensions of Man Mit Press

Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content Herbert Marshall McLuhan, CC (* 21. Juli 1911 in Edmonton, Alberta; † 31. Dezember 1980 in Toronto) war ein kanadischer Philosoph, Geisteswissenschaftler, Professor für englische Literatur, Literaturkritiker, Rhetoriker und Kommunikationstheoretiker. McLuhans Werk gilt als ein Grundstein der Medientheorie

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars Understanding Media: The Extensions of Man by Marshall McLuhan ©1964 CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message. This is merely to say that th In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century

Marshall McLuhan’s "Understanding Media: The Extensions of

This paper examines three key themes in Marshall McLuhan's Understanding Media: The Extensions of Man, namely, the thesis that media technologies are extensions of human bodies; the notion of a. Understanding Media: The Extensions of Man (1964) by media theorist and public intellectual Marshall McLuhan was a major work that helped inaugurate the field of New Media, which seeks to create ways of linking visual, aural, and functional design with other arts and sciences to reshape theory and public life. Much of McLuhan's book is centered on his most famous assertion that the medium. Jul 20, 2008 Matt rated it really liked it Marshall McLuhan has suffered the fate of many quotable philosophers and critics - like Nietzsche's pronouncement that God is dead, McLuhan's statement that the medium is the message has been tossed around by a populace that often fail to appreciate its full complexity

(PDF) Marshall McLuhan's Understanding Media: The

  1. Marshall McLuhan, a Canadian philosopher of communication theory, developed the concept of the term 'Global Village' in two of his earliest books—The Gutenberg Galaxy, in 1962, and Understanding Media: The Extension of Man, in 1964. He defined global village as a small village where electronic media made it possible, and how the information flows from parts of the world at the same time.
  2. An introduction by Dr. Anthony Collamati to themes in Ch. 1 & Ch. 3 of Marshall McLuhan's Understanding Media. The video is a companion piece for discussion..
  3. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, McLuhan is in full.
  4. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we.
  5. Klappentext zu Understanding Media When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before.
  6. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, McLuhan is in full.
  7. Marshall McLuhan. Understanding media (and cities) McLuhan explains why the rise of urban middle classes are more effective to defeat dictatorships than embargos or weapons, why revolts come from cities, and why cities are are where social and political changes are baked. In this sense, cities are also liberating tools or, as McLuhan puts it the work of cities is the translation of people.

Understanding Media Book Description. When Marshall McLuhan first coined the phrases global village and the medium is the message in... Author (s). Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original high.. Marshall McLuhan: Understanding Media - The Extensions of Man von Gordon, W. Terrence beim ZVAB.com - ISBN 10: 1584230738 - ISBN 13: 9781584230731 - Gingko Press, Inc - 2000 - Hardcove Marshall McLuhan: Die magischen Kanäle - Understanding Media, Kapitel 1 (Das Medium ist die Botschaft), Kapitel 2 (Heiße Medien und kalte). Abstract: Nicht die Inhalte von Medien sind prägend für die Gesellschaft, sondern die Charakteristika der Medien. Insbesondere die Form des Konsum ist für diesen sozialen Effekt verantwortlich. Verschiedene Medien verlangen unterschiedliche Grade der. Marshall McLuhan, in Understanding Media, argues that a medium is best understood, from a functional perspective, as a technological extension of a human sense. Thus, the medium of radio. (Marshall McLuhan: Understanding Media, S. 269) Der kanadische Philosoph und Medientheoretiker Herbert Marshall McLuhan (1911 - 1980) gilt als Prophet des modernen Informationszeitalters, der mit seinen Thesen vom 'globalen Dorf' oder dem 'Medium als Botschaft' bis in die Alltagssprache Eingang fand. Ob sich seine seit jeher kontrovers diskutierten Analysen und Begriffe aber auch.

No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of. Marshall McLuhan Understanding Media The Extensions of Man (Critical Edition) Edited by W. Terrence Gordon. Published by Gingko Press 640 pages, Hardcover 5 1/4 x 7 1/2 (134 x 191 mm) English ISBN: 978-1-58423-073-1 $24.95. Out of stock. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and. ― Marshall McLuhan, Understanding Media: The Extensions of Man. 32 likes. Like With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical. Marshall McLuhan did not exactly foresee it either, but he came closer than anyone to understanding our current technology-driven world. In 1962, the author, professor and media theorist made the.

Der Medientheoretiker Marshall McLuhan im Jahr 1968 (AP Archiv) E-Mail Teilen Tweet Pocket; Drucken Podcast The Medium ist the message. Das Medium ist Message, so lautet die provozierende These. Punning that one of his books was a 'collide-oscope of interfaced situations', the Canadian literary critic and internationally renowned media theorist, Marshall McLuhan (1911-1980), also hints at how his conceptual terrain needs to be viewed: through multiple lenses that bring different views of his life and work into collision and contrast Herbert Marshall Mcluhan (*1911 - +1979) lecture recorded by ABC Radio National Network on 27 June 1979 in Australia. For the best resource collection of hi.. Marshall McLuhan starts his classic book Understanding Media: The Extensions of Man by stating that the medium is the message (McLuhan 1964, p. 7). The arch-famous statement that sometimes is being referred to as McLuhan's Equation is reiterated in his work The Medium is the Massage in which he discusses the effects of electric (McLuhan & Fiore 1967, p

Understanding Media by Marshall McLuhan Alex Thompson's

  1. In a later publication, titled Understanding Media, Marshall McLuhan further detailed his idea. Since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village, he wrote. Tribalism is our only resource since the electromagnetic discovery. Moving from print to electronic media we have given up an eye for an ear. As if predicting the.
  2. Signs abound indicating that Marshall McLuhan lives again in the 21st Century, as the media and cultural transformations that he diagnosed continue to unfold. Lewis Lapham writes that McLuhan makes more sense now than ever in his introduction to the republished Understanding Media. TV and radio shows mention McLuhan. Plays are written, and performed in San Francisco and Ottawa. In Toronto, the.
  3. Die Grundlage dieser Untersuchung ist das 1964 erschienene Buch Understanding Media von Marshall McLuhan in seiner deutschen Übersetzung Die magischen Kanäle von 1968. 2. McLuhans Medientheorie 2.1. Alles ist ein Medium - McLuhans Medienbegriff. Medien sollten nach McLuhan nicht primär unter der Fragestellung nach dem Inhalt, den sie transportieren, betrachtet werden, sondern.

(PDF) MARSHALL McLUHAN UNDERSTANDING MEDIA, THE EXTENSIONS

Marshall McLuhan's Understanding Media: The Extensions of Man, an acclaimed book that has become a cornerstone in media theory since its publication in 1964, examines humans' relationships to the different types of media to which they are exposed on a daily basis, and considers how meaning is derived from one's interactions with these various mediums. In other words, meaning does not lie. Marshall McLuhan is considered the first father and leading prophet of the electronic age. This article looks at his work of understanding the effects of technology as it related to popular culture, and how this in turn affected human beings and their relations with one another

Understanding Media: Marshall McLuhan: Amazon

If we were to substitute the name Marshall McLuhan for Plato in the above quote, the same statement would apply to the field of Media Studies. The wealth of general ideas McLuhan scattered throughout the field continues to be explored and is often reiterated (knowingly or not) by other thinkers. He was an interesting and unique character, and is regarded as a serious philosopher within the. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, McLuhan is in.

Understanding Media Book Summary, by Marshall McLuhan

Marshall McLuhan: Die magischen Kanäle - Medien / Kommunikation - Theorien, Modelle, Begriffe - Seminararbeit 1999 - ebook 0,- € - GRI Understanding Media: The Extensions of Man (eBook Edition) Available digitally for the first time, step into McLuhan's 1964 masterwork like never before. By Marshall McLuhan Gingko Press (2013) Amazon.com; Amazon.ca; Amazon.co.uk; Apple iBooks; Kobo; Nook by Barnes & Noble; George Meredith as a Poet and Dramatic Parodist By Marshall McLuhan M.A. thesis, University of Manitoba, unpublished. Die magischen Kanäle - Understanding Media. Facebook . Twitter. WhatsApp. Bild Es gibt keine Passagiere auf dem Raumschiff Erde, jeder gehört zur Besatzung. ―Marshall McLuhan. Facebook. Twitter. WhatsApp. Bild. 1 2. Quelle: Wikimedia Commons. Marshall McLuhan * 21. Juli 1911 † 31. Dezember 1980 (69 Jahre alt) Biografie: Herbert Marshall McLuhan, CC war ein kanadischer Philosoph.

Marshall McLuhan: Die magischen Kanäle - Sozioblog

Marshall McLuhan s Understanding Media english assignment help. You are expected to use class time productively to complete set tasks and to actively seek 1 answer below » February 18, 2021. Review the instructions for the Working with Employees Portfolio Assignment. Complete your 1,050- to 1,400-word paper on Working With Employees. Format your paper consistant with APA guideline. Click. This course covering Part One of Understanding Media took place Fall 2020.Enroll in the Spring 2021 course covering Part Two here. Understanding Media Intensive is a 12-part look at media theorist Marshall McLuhan's major 1964 work Understanding Media: The Extensions of Man, taught by Andrew McLuhan, Director of The McLuhan Institute. In an age where our media environment conditions and. Photo of McLuhan at the Center for Culture and Technology. Seeking Audio or Video Recordings of Marshall McLuhan, as Well as Personal Recollections & Anecdotes January 20, 2021; Andrew McLuhan at Feedback #5: Marshall McLuhan & The Arts: Global Warning!, Museum für Kommunikation Frankfurt January 15, 202 Herbert Marshall McLuhan (21 juli 1911, Edmonton, Canada - 31 december 1980) was een Canadees filosoof en wetenschapper.Tot zijn belangrijkste werkgebieden behoren mediastudies en mediatheorie.Hij was de grondlegger van het concept global village.Dit concept werd door McLuhan voor het eerst geformuleerd in 1959, ver voordat de vorming van een 'mondiaal dorp' (met de opkomst van het internet en.

The medium is the message - Wikipedi

With this, Marshall McLuhan introduces his breakpoint book Understanding Media: The Extensions of Man. McLuhan was the architect of media studies during the 1960's, he coined the phrase The medium is the message which impacted not only communication theory, but also provided a framework of study that could be applied across multiple disciplines (Gibson, T, 2008). Marshall McLuhan. McLuhan, Marshall, 1911-1980 Understanding media: the extensions of man / by Marshall McLuhan ; edited by W. Terrence Gordon - Critical ed. p.cm. Includes bibliographical references and index. ISBN: 1-58423-073-8 1. Mass media. I. Gordon, W. Terrence, 1942- II. Title. P90.M262003 302.23-dc21 2003012174 The author wishes to thank the publishers of the Times Literary Supplement for granting him. 1977, als Marshall McLuhan von Woody Allen in Annie Hall, auf Deutsch Der Stadtneurotiker, mit einem kleinen Auftritt bedacht wird, ist er auch in den USA kein Popstar mehr. Alvy - Erzähler.

Marshall McLuhan - The Medium is The Massage.pdf (PDFy mirror) Item Preview > remove-circle Share or Embed This Item. EMBED. EMBED (for wordpress.com hosted blogs and archive.org item <description> tags) Want more? Advanced embedding details, examples, and help! No_Favorite. share. flag. Flag this item for. Marshall McLuhan was born in Alberta, Canada, and received a Ph.D. in English Literature from Cambridge University. He taught at the University of Wisconsin, the University of St. Louis, and the University of Toronto. In addition to Understanding Media, he wrote The Mechanical Bride and The Gutenberg Galaxy Marshall McLuhan Herbert Marshall McLuhan, geboren 1911 in Edmonton/Kanada befasste sich mit der Veränderung der Gesellschaft durch die Massenmedien. In seinen Büchern Die Mechanische Braut (1951), Die Gutenberg-Galaxis (1962) und Die magischen Kanäle/Understanding Media (1964) stellte er seine Auffassungen sowohl zu Kulturprodukten - als.

Video: Marshall McLuhan, Understanding Media - John Pistell

Understanding Media

Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet Marshall McLuhan Understanding Media The Extensions of Man Part I, Chapters 1-7 Introduction James Reston wrote in The New York Times (July 7, 1957): A health director... reported this week that a small mouse, which presumably had been watching television, attacked a little girl and her full-grown cat... Both mouse and cat survived, and the incident is recorded here as a reminder that things. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for. Understanding Media by Marshall McLuhan Seller Ergodebooks Published 1966-09-01 Condition Good Edition First ISBN 9780451619860 Item Price $ 67.20. Show Details. Description: Signet, 1966-09-01. First. Mass Market Paperback. Good. Add to Cart Buy Now Add to Wishlist. Item Price $ 67.20. Understanding Media: The Extensions of Man by McLuhan, Marshall Seller Alba's Books Published 1964 Condition.

Understanding Media Buch von Marshall McLuhan

Marshall McLuhan - Wikipedi

Marshall McLuhan, Understanding Media, 1964 . Marshall McLuhan was born in 1911 in Alberta, Canada and became a professor at the University of Toronto in 1952. Due to his influential published works, and also due to his charismatic personality he is regarded as one of the most important media theorists of the 20th century. The intriguing titles of his most famous works such as The Mechanical. Herbert Marshall McLuhan (1911-1980) ist einer der Väter der modernen Medienwissenschaft. Das Orakel von Toronto hat das Denken über Medien, wie wir es heute praktizieren, schon vor Jahrzehnten stark geprägt. Der gute Herbert scheint manchmal ein wenig irre und hat sicherlich das Ein oder Andere von Kollegen übernommen - er ist aber einer meiner Lieblingstheoretike Marshall Mcluhan, Understanding Media: The Extensions of Man (London: Routledge & Kegan Paul, 1964). Google Scholar. Marshall Mcluhan, The Mechanical Bride: Folklore of Industrial Man (London: Routledge & Kegan Paul, 1967). Google Scholar. Marshall Mcluhan, The Medium is the Massage (Harmondsworth: Allen Lane, Penguin Press, 1967). Google Scholar . Marshall Mcluhan, with Harley Parker, Through. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, McLuhan is.

(1) Marshall and Eric McLuhan, Laws of Media: The New Science (University of Toronto Press, 1988), ix. (2) Gregory Sandstrom, Laws of media , Social Epistemology Review and Reply Collective. Understanding Media : The Extensions of Man. The medium is the message. In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the.

Marshall McLuhan, Understanding Media, 1964 . Aufgrund seines einflussreichen publizistischen Werks, aber auch dank seiner charismatischen Persönlichkeit zählt Marshall McLuhan, 1911 im kanadischen Alberta geboren und seit 1952 ordentlicher Professor an der Universität von Toronto, zu den bedeutendsten Medientheoretikern des 20. Jahrhunderts. Seine bekanntesten Publikationen erwiesen sich. Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964). Quentin Fiore (b. 1920) is a.

The Marshall McLuhan Speaks Special Collection is a historical archive that comprises video of three decades of McLuhan's appearances on television: interviews, panels, debates and lectures. Taken together, the Marshall McLuhan Speaks Special Collection is a priceless archival resource for students, scholars and everyone interested in understanding the impact of new media in the 21 st century Marshall McLuhan with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as 'the global village' and 'the medium is the message' are now part of the lexicon, and McLuhan's theories continue to challenge our. Understanding media: the extensions of man by McLuhan, Marshall, 1911-1980. Publication date 1964 Topics Communication, Communication and traffic, Technology and civilization Publisher New York] New American Library Collection inlibrary; printdisabled; internetarchivebooks; americana Digitizing sponsor Internet Archive Contributor Internet Archive Language English. Bibliography: p. 315-318. McLuhan began as a Literature scholar of the early modern and medieval periods - studying rhetoric, logic (dialectic), and grammar; then became increasingly interested in communication media and popular culture. At the center of his approach is the idea that communicatio

Understanding Media - 2nd Edition - Marshall McLuhan

When studying media theories, the one catchphrase that gets mentioned the most is, quite likely, Marshall McLuhan's 'the medium is the message' and while it doesn't sound like rocket science per se, it, often times, leads students and scholars alike to debate its meaning.Here is our take on what Marshall McLuhan meant when talking about the medium and the message Marshall McLuhan Die magischen Kanäle Understanding Media Verlag derKunst. Inhalt PeterF. Drucker: Vorwortzur deutschen Übersetzung 9 Einleitung 15 Teill 1. DasMedium ist die Botschaft 21 2. HeißeMedienund kalte 44 3. DieUmkehrungdes überheiztenMediums 62 4. Verliebtin seine Apparate Narzißmus als Narkose 73 5. Energie aus Barstarden Les Liaisons Dangereuses 84 6. Medien als Übersetzer. Marshall McLuhan was a Canadian philosopher, professor, and public intellectual, best known for his work in the field of media theory. Marshall was born into a rich family in Edmonton, Alberta, Canada. He attended the 'University of Manitoba' after graduating high school. He was born and raised in a highly religious Catholic family. During his college years, he became interested in.

The Digital Teacher: Marshall McLuhan : a reference inAmazonТворческое наследие Герберта Маршалла Маклюэна в контексте

Marshall McLuhan was a Canadian professor, philosopher, and public intellectual whose work influenced the practice of media literacy education in the United States and around the world. He was educated at the University of Manitoba and the University of Cambridge and was a Professor of English at the University of Toronto. McLuhan wrote enigmatic books exploring the changing relationship. Marshall McLuhan Herbert Marshall McLuhan, geboren 1911 in Edmonton/Kanada befasste sich mit der Veränderung der Gesellschaft durch die Massenmedien. In seinen Büchern Die Mechanische Braut (1951), Die Gutenberg-Galaxis (1962) und Die magischen Kanäle/Understanding Media (1964) stellte er seine Auffassungen sowohl zu Kulturprodukten - als. Marshall McLuhan wird häufig als Vater der Medienwissenschaft bezeichnet, was wohl darauf zurückzuführen ist, dass er der erste war, der die Medien losgelöst von ihrem Inhalt betrachtete und davon ausging, dass, egal welchen Inhalt die Medien transportieren, sie auch immer selbst noch etwas dazu sagen. 2.1. Das Medium ist die Botschaf Für Marshall McLuhan folgt das Elektronische Zeitalter auf die Gutenberg-Galaxis. Die Erfindung der Telegrafie bedeutete die Aufhebung von Raum und Zeit, Aktion und Reaktion geschehen fast gleichzeitig. McLuhan nennt das elektronische Zeitalter auch Zeitalter der Implosion. Das steht im Gegensatz zur Gutenberg-Galaxis als Zeitalter der Explosion, das diesen bekam, da Informationen. Magische Kanäle. Marshall Mcluhan I. The Medium is the Message Der kanadische Anglist Herbert Marshall Mcluhan ist unter den Pionieren der Medientheorie der pronrinenteste. Während zahlreiche Kollegen nur in Fachkreisen diskutieft wurden, er-langten seine Thesen, die keiner bestimmten Disziplin zuzu-ordnen waren, große Popularität. Er brachte lautstark auf den Punkt, was Eric A. Havelock. [1] McLuhan, Marshall: Das Medium ist die Botschaft = The Medium ist the Message, Dresden 2001, [2] Vgl. Theweleit, Klaus/ ,Hötschel, Rainer: absolute Marshall McLuhan, Freiburg 2002, S. 57ff [3] McLuhan, Marshall: Die magischen Kanäle, Understanding Media, Basel 1994, S.22f [4] McLuhan, Marshall: Das Medium ist die Botschaft = The Medium ist the Message, Dresden 2001

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